Built by coaches. Powered by engineers.
We blend pro-level basketball knowledge, learning science, and immersive tech so every player and coach can get better in minutes a day.
Our team spans NBA and WNBA benches, national federations, and the builders behind the tools players already love.
Transform how the game is taught
Interactive sessions replace static diagrams, helping players internalize reads and spacing through game-like play.
Keep basketball education accessible
VReps is free for players and coaches because every kid deserves elite instruction, regardless of budget or geography.
Meet learners where they are
Seven languages, visual design, and offline-friendly experiences remove barriers for global programs.
Build alongside the basketball community
NBA teams, federations, and grassroots leaders share playbooks and feedback that steer every release.
The VReps advantage: experience + innovation
We pair real basketball experience with deep product and research expertise to keep the game at the center of every decision.
Top minds in the game
From NBA benches to youth gyms, coaches define the reps, reads, and film details players need daily.
Top engineers in the field
Product, AI, and AR engineers build the infrastructure that keeps sessions fast, reliable, and beautiful.
Product with purpose
Every feature shortens the distance between how a coach teaches and how a player experiences that teaching.
Grounded in learning science
Cognitive scientists shape session design so players get spaced repetition, smart reviews, and instant cues.
Harnessing AI & machine learning
Personalized playlists, real-time insights, and automated film notes give staffs time back to coach.
Innovation through collaboration
Players, coaches, and partners co-design new workflows-from onboarding to publishing to live events.
Science that feels human
We keep the brain in mind so every rep feels playful, not clinical, while still drawing on proven research.
Neuro-aligned structure
We space and mix reps so brains learn the feeling of the play, not just facts.
Decision scaffolding
Friendly visual cues guide context and keep instincts focused on real choices.
Measurable feedback
Decision accuracy and transfer metrics let coaches celebrate how instincts grow.
Proud member of the NBA Launchpad program
NBA Launchpad selects a handful of companies each year that reshape how the game is played, coached, and experienced. Together with the league and its youth development partners, we are pushing immersive basketball learning even further in 2025.
See the Launchpad portfolio
Designed by athletes and coaches, for athletes and coaches
VReps is shaped by players, coaches, product leaders, and researchers working together-so learning feels as natural as competition.
We use immersive technology to close the gap between knowing and doing. The result is training that turns ideas into action.
Whether you’re an athlete, coach, or technologist, we pair real-world sport experience with world-class product execution-so knowledge translates to performance.
Built by people from:
We learned inside the world’s best programs long before we built the platform. Now that experience is built into VReps.
Elite experience
Where our coaches and players came from before VReps
Pro leagues, college programs, and national federations shaped how we teach and train. Those same leaders now build our products.
Technology track record
Where our engineers shipped products before VReps
Our team has shipped AI and immersive products, and supported platforms at global scale. That experience shows up in every detail: performance, reliability, and quality.
Momentum from the basketball community
We collaborate with leagues, partners, and storytellers who believe the next generation deserves game-speed learning tools.
VReps joins the 2025 NBA Launchpad cohort
One of five companies selected by the NBA to advance how the sport is taught and experienced.
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Named a top sports tech startup to watch
Recognized for pairing immersive tech with coach-first workflows that scale from youth clubs to pros.
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Supporting NBA draft prospects
Players prep for new systems with virtual reps so they can contribute faster on day one.
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UPB partners with VReps for mental skills training
Interactive modules help athletes combine IQ work with mindset training before stepping on the floor.
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SportTechie: VR-powered learning for modern playbooks
Coverage on how VReps turns complex systems into interactive reps players can run anywhere.
Read moreReady to bring modern basketball learning to your program?
Let’s talk about how VReps can support your players, staff, or organization. We will follow up within one business day.